@import url("https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600;700&display=swap");

/* =========================================================
   SHOUTEX CLIENT TEMPLATE
   ========================================================= */

:root {
  --ink: #0a0a0a;
  --body: #3f3f46;
  --muted: #8d8d95;
  --line: #e9e9ed;
  --red: #ca2323;
  --red-dark: #751010;
  --soft: #f7f7f9;
  --paper: #ffffff;
  --blue: #1768bd;
  --orange: #c8720f;
  --radius: 12px;
  --page-max: 1400px;
  --article-max: 820px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: #fff;
  color: var(--body);
  font-family: Manrope, Arial, sans-serif;
  font-size: 16px;
  line-height: 28px;
}

a {
  color: inherit;
  text-decoration: none;
}

a:hover {
  color: var(--red);
}

img,
video {
  max-width: 100%;
}

.shell {
  width: min(var(--page-max), calc(100% - 48px));
  margin: 0 auto;
}

/* =========================================================
   HEADER
   ========================================================= */

.site-header {
  width: min(672px, calc(100% - 48px));
  height: 64px;
  min-height: 64px;

  margin: 22px auto 0;

  position: relative;
  top: 10px;

  z-index: 30;

  background: #fff;
  border: 0;
  border-radius: 19px;

  box-shadow: 0 12px 34px rgba(0, 0, 0, .09);

  backdrop-filter: none;
}

.site-header .shell {
  width: 100%;
  height: 100%;
}

.header-inner {
  width: 100%;
  height: 64px;
  min-height: 64px;

  padding: 0 25px;

  display: flex;
  align-items: center;
  justify-content: space-between;

  gap: 34px;
}

/* =========================================================
   LOGO
   ========================================================= */

.brand {
  display: block;

  width: 148px;
  height: 32px;
  flex: 0 0 148px;

  overflow: hidden;

  text-indent: -9999px;
  white-space: nowrap;

  background-image: url("https://shoutex.com/shoutex/shoutex-logo.webp");
  background-repeat: no-repeat;
  background-position: left center;
  background-size: contain;

  text-decoration: none;
}

.brand:hover {
  color: inherit;
}

/* =========================================================
   NAVIGATION
   ========================================================= */

.site-nav {
  margin-left: auto;

  display: flex;
  align-items: center;

  gap: 29px;
}

.site-nav a {
  position: relative;

  display: inline-flex;
  align-items: center;
  justify-content: center;

  min-height: 30px;
  padding: 2px 0;

  color: #0a0a0a;

  font-family: Manrope, Arial, sans-serif;
  font-size: 12px;
  line-height: 16px;
  font-weight: 500;

  letter-spacing: .10em;
  text-transform: uppercase;
  text-decoration: none;

  transform-origin: center bottom;

  outline: none;

  transition:
    transform .15s ease,
    font-weight .15s ease,
    color .15s ease;
}

.site-nav a::after {
  content: "";

  position: absolute;

  left: 50%;
  bottom: -1px;

  width: 4px;
  height: 4px;

  border-radius: 50%;

  background: var(--red);

  opacity: 0;

  transform:
    translateX(-50%)
    translateY(3px)
    scale(.7);

  transition:
    opacity .15s ease,
    transform .15s ease;
}

.site-nav a:hover {
  color: #0a0a0a;

  font-weight: 700;

  transform:
    translateY(-3px)
    scale(1.05);
}

.site-nav a:hover::after {
  opacity: 1;

  transform:
    translateX(-50%)
    translateY(0)
    scale(1);
}

.site-nav a:focus {
  outline: none;
}

.site-nav a:focus-visible {
  outline: none;

  color: #0a0a0a;

  font-weight: 700;

  transform:
    translateY(-3px)
    scale(1.05);
}

.site-nav a:focus-visible::after {
  opacity: 1;

  transform:
    translateX(-50%)
    translateY(0)
    scale(1);
}

.site-nav a.active,
.site-nav a[aria-current="page"] {
  color: #0a0a0a;
  font-weight: 700;
}

.site-nav a.active::after,
.site-nav a[aria-current="page"]::after {
  opacity: 1;

  transform:
    translateX(-50%)
    translateY(0)
    scale(1);
}

/* =========================================================
   MAIN 3-COLUMN LAYOUT
   ========================================================= */

.page-grid {
  width: min(var(--page-max), calc(100% - 48px));

  margin: 62px auto 0;
  padding: 0 0 70px;

  display: grid;

  grid-template-columns:
    210px
    minmax(0, var(--article-max))
    260px;

  gap: 42px;

  justify-content: center;
  align-items: start;
}

.left-rail,
.right-rail {
  min-width: 0;
}

.left-rail > .sticky,
.right-rail > .sticky {
  position: sticky;
  top: 28px;
}

.left-rail > .sticky {
  max-height: calc(100vh - 56px);
  overflow: auto;
  scrollbar-width: thin;
}

/* =========================================================
   LEFT RAIL
   ========================================================= */

.rail-label,
.eyebrow,
.section-kicker,
.card-kicker {
  color: var(--red);

  font-size: 11px;
  line-height: 16px;
  font-weight: 600;

  letter-spacing: .15em;
  text-transform: uppercase;
}

.rail-label {
  margin-top: 16px;
}

.rail-label:first-child {
  margin-top: 0;
}

.rail-value {
  margin: 3px 0 0;

  color: var(--ink);

  font-size: 13px;
  line-height: 19px;
  font-weight: 600;
}

.toc {
  margin: 20px 0 0;
  padding: 14px 0 0;

  display: block;

  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.toc a {
  display: block;

  padding: 6px 0 6px 13px;

  color: #777;

  font-size: 12px;
  line-height: 18px;

  text-decoration: none;

  border-left: 2px solid transparent;

  transform: translateX(-1px);
}

.toc a:hover,
.toc a.active {
  color: var(--ink);

  border-left-color: var(--red);
}

/* =========================================================
   MAIN ARTICLE
   ========================================================= */

.content {
  width: 100%;
  max-width: var(--article-max);
  min-width: 0;

  padding-bottom: 40px;
}

.hero {
  padding: 0 0 18px;

  border-bottom: 0;
}

.eyebrow {
  margin-bottom: 18px;
}

.hero h1 {
  max-width: none;

  margin: 0 0 20px;

  color: var(--ink);

  font-size: clamp(42px, 4.3vw, 56px);
  line-height: 1.08;
  font-weight: 600;

  letter-spacing: -2.2px;
}

.dek {
  max-width: 760px;

  margin: 0 0 22px;

  color: #4b4b52;

  font-size: 18px;
  line-height: 29px;
}

.prose,
.section {
  padding: 0;

  border-bottom: 0;
}

.prose {
  margin-top: 12px;
}

.prose > :first-child,
.section > :first-child {
  margin-top: 0;
}

.prose h2,
.section h2 {
  margin: 46px 0 10px;

  color: var(--ink);

  font-size: 28px;
  line-height: 42px;
  font-weight: 600;

  letter-spacing: -.7px;
}

.prose h3,
.section h3 {
  margin: 27px 0 7px;

  color: var(--ink);

  font-size: 20px;
  line-height: 30px;
  font-weight: 600;
}

.prose p,
.prose li,
.section p {
  max-width: 100%;

  margin-top: 0;
}

.prose p,
.section p {
  margin-bottom: 15px;
}

.prose ul,
.prose ol {
  padding-left: 22px;
}

.prose li {
  margin: 6px 0;
}

.prose img {
  display: block;

  max-width: 100%;
  height: auto;

  margin: 24px 0;

  border-radius: 12px;
}

.prose blockquote {
  margin: 26px 0;
  padding: 20px 22px;

  background: var(--soft);

  border-left: 3px solid var(--red);
  border-radius: 0 10px 10px 0;
}

.prose hr {
  height: 1px;

  margin: 36px 0;

  border: 0;

  background: var(--line);
}

/* =========================================================
   TABLES
   ========================================================= */

.prose .table-wrap {
  overflow: auto;

  margin: 20px 0 30px;
}

.prose table {
  width: 100%;

  border-collapse: collapse;

  font-size: 13px;
  line-height: 20px;
}

.prose th {
  background: #f7f7f8;

  color: #222;

  font-weight: 600;
}

.prose th,
.prose td {
  padding: 13px 10px;

  text-align: left;
  vertical-align: top;

  border-bottom: 1px solid var(--line);
}

/* =========================================================
   RIGHT RAIL
   ========================================================= */

.right-rail .card {
  padding: 27px 24px 24px;

  color: #fff;

  background:
    radial-gradient(
      circle at 90% 10%,
      rgba(255, 255, 255, .15),
      transparent 24%
    ),
    linear-gradient(
      145deg,
      #bd1f1f,
      var(--red-dark)
    );

  border: 0;
  border-radius: 18px;

  box-shadow: 0 16px 40px rgba(109, 16, 16, .18);
}

.right-rail .card-kicker {
  color: rgba(255, 255, 255, .75);

  font-size: 10px;
}

.right-rail .card h2 {
  margin: 9px 0 8px;

  color: #fff;

  font-size: 24px;
  line-height: 31px;
  font-weight: 600;

  letter-spacing: -.5px;
}

.right-rail .card p {
  margin: 0 0 18px;

  color: rgba(255, 255, 255, .82);

  font-size: 13px;
  line-height: 21px;
}

.button,
.secondary-button {
  display: inline-flex;

  min-height: 44px;

  padding: 11px 16px;

  align-items: center;
  justify-content: center;

  border-radius: 9px;

  font-size: 12px;
  line-height: 18px;
  font-weight: 600;

  text-align: center;
  text-decoration: none;

  transition:
    transform .15s ease,
    box-shadow .15s ease,
    background .15s ease;
}

.button:hover,
.secondary-button:hover {
  transform: translateY(-1px);
}

.right-rail .button,
.right-rail .secondary-button {
  width: 100%;
}

.right-rail .button {
  background: #fff;

  color: #111;

  box-shadow: 0 5px 15px rgba(0, 0, 0, .08);
}

.right-rail .button:hover {
  color: #111;
}

.right-rail .secondary-button {
  margin: 0 0 9px;

  color: #fff;

  background: rgba(255, 255, 255, .10);

  border: 1px solid rgba(255, 255, 255, .22);
}

/* =========================================================
   CONTENT BUTTONS
   ========================================================= */

.content .button {
  color: #fff;

  background: var(--red);
}

.content .button:hover {
  color: #fff;

  background: #aa1d1d;
}

/* =========================================================
   VIDEO
   ========================================================= */

.video-card {
  min-height: 180px;

  margin: 18px 0 28px;

  display: grid;
  place-items: center;

  overflow: hidden;

  background:
    radial-gradient(
      circle at 82% 18%,
      rgba(202, 35, 35, .25),
      transparent 28%
    ),
    linear-gradient(
      135deg,
      #08080b,
      #1b151f 58%,
      #0a0a0a
    );

  border: 0;
  border-radius: 16px;
}

.video-card a {
  color: #fff;

  font-size: 13px;
  font-weight: 600;
}

/* =========================================================
   EMPTY STATE
   ========================================================= */

.empty-state {
  margin: 30px 0;

  padding: 20px;

  background: #fafafa;

  border: 1px solid var(--line);
  border-left: 3px solid var(--red);

  border-radius: 10px;
}

/* =========================================================
   GENERIC CONTENT HELPERS
   ========================================================= */

.section-kicker {
  margin-top: 42px;
  margin-bottom: 4px;
}

.hero-dark {
  min-height: 240px;

  margin: 28px 0 34px;
  padding: 34px;

  position: relative;
  overflow: hidden;

  display: flex;
  flex-direction: column;
  justify-content: flex-end;

  color: #fff;

  background:
    radial-gradient(
      circle at 82% 18%,
      rgba(202, 35, 35, .25),
      transparent 28%
    ),
    linear-gradient(
      135deg,
      #08080b,
      #1b151f 58%,
      #0a0a0a
    );

  border-radius: 16px;
}

.hero-dark::after {
  content: "";

  position: absolute;

  width: 250px;
  height: 250px;

  right: -90px;
  top: -85px;

  border: 1px solid rgba(255, 255, 255, .13);

  border-radius: 50%;
}

.hero-dark strong {
  max-width: 690px;

  position: relative;
  z-index: 1;

  font-size: 27px;
  line-height: 35px;
  font-weight: 600;
}

.hero-dark span {
  margin-top: 13px;

  position: relative;
  z-index: 1;

  color: #c9c9ce;

  font-size: 13px;
}

.stats {
  margin: 24px 0 38px;

  display: grid;

  grid-template-columns: repeat(3, 1fr);

  gap: 12px;
}

.stat {
  padding-top: 13px;

  border-top: 1px solid var(--line);
}

.stat b {
  display: block;

  color: var(--red);

  font-size: 34px;
  line-height: 40px;
  font-weight: 500;
}

.stat span {
  color: var(--muted);

  font-size: 12px;
  line-height: 19px;
}

.fit,
.warn {
  margin: 22px 0;

  padding: 18px 20px;

  border-radius: 10px;
}

.fit {
  background: #eef5fc;

  border-left: 3px solid var(--blue);
}

.warn {
  background: #fdf3e7;

  border-left: 3px solid var(--orange);
}

.fit .label,
.warn .label {
  font-size: 11px;
  font-weight: 700;

  letter-spacing: .13em;
  text-transform: uppercase;
}

.fit .label {
  color: var(--blue);
}

.warn .label {
  color: var(--orange);
}

.founder {
  margin: 28px 0 34px;

  padding: 34px 31px;

  color: #fff;

  background: var(--red);

  border-radius: 16px;
}

.founder .kicker {
  font-size: 11px;

  letter-spacing: .15em;
  text-transform: uppercase;

  opacity: .8;
}

.founder h3 {
  margin: 8px 0 10px;

  color: #fff;

  font-size: 29px;
  line-height: 37px;
}

.founder p {
  margin: 0;

  font-size: 16px;
  line-height: 27px;
}

.cards {
  display: grid;

  grid-template-columns: 1fr 1fr;

  gap: 12px;
}

.prose .card,
.content .cards .card {
  min-height: 190px;

  padding: 18px;

  display: flex;
  flex-direction: column;

  color: var(--body);

  background: #fff;

  border: 1px solid var(--line);
  border-radius: 12px;

  box-shadow: none;

  transition:
    border-color .18s ease,
    box-shadow .18s ease;
}

.prose .card:hover,
.content .cards .card:hover {
  border-color: #d6d6dc;

  box-shadow: 0 8px 24px rgba(0, 0, 0, .05);
}

.prose .card h3,
.content .cards .card h3 {
  margin: 0 0 8px;

  color: var(--ink);

  font-size: 18px;
  line-height: 26px;
}

.prose .card p,
.content .cards .card p {
  margin: 0 0 18px;

  color: var(--muted);

  font-size: 13px;
  line-height: 20px;
}

.prose .card .read,
.content .cards .card .read {
  margin-top: auto;

  color: var(--red);

  font-size: 12px;
}

/* =========================================================
   GOOGLE ADS
   ========================================================= */

.ga-section {
  padding: 54px 0 20px;
}

.ga-kicker,
.ga-card-label {
  color: var(--red);

  font-size: 11px;
  line-height: 16px;
  font-weight: 600;

  letter-spacing: .15em;
  text-transform: uppercase;
}

.ga-header {
  margin-top: 7px;
  margin-bottom: 28px;

  display: flex;
  justify-content: space-between;

  gap: 32px;

  align-items: flex-start;
}

.ga-header h2 {
  max-width: 680px;

  margin: 0 0 10px;

  color: var(--ink);

  font-size: 28px;
  line-height: 38px;
  font-weight: 600;

  letter-spacing: -.7px;
}

.ga-header p {
  max-width: 680px;

  margin: 0;

  color: #4b4b52;

  font-size: 15px;
  line-height: 25px;
}

.ga-badge {
  flex: 0 0 auto;

  padding: 7px 11px;

  color: var(--red);

  background: #fff6f6;

  border: 1px solid #f0d7d7;
  border-radius: 999px;

  font-size: 11px;
  line-height: 16px;
  font-weight: 600;
}

.ga-grid {
  display: grid;

  grid-template-columns:
    minmax(0, 1.35fr)
    minmax(250px, .65fr);

  gap: 18px;

  align-items: start;
}

.ga-search {
  overflow: hidden;

  background: #fff;

  border: 1px solid var(--line);
  border-radius: 12px;

  box-shadow: 0 8px 28px rgba(0, 0, 0, .045);
}

.ga-search-top {
  padding: 18px;

  border-bottom: 1px solid #ececec;
}

.ga-google {
  display: block;

  margin-bottom: 12px;

  color: var(--ink);

  font-size: 17px;
  line-height: 22px;
  font-weight: 700;

  letter-spacing: -.04em;
}

.ga-search-box {
  min-height: 46px;

  padding: 0 16px;

  display: flex;
  justify-content: space-between;
  align-items: center;

  color: #3c4043;

  background: #fff;

  border: 1px solid #dadce0;
  border-radius: 999px;

  font-size: 13px;
}

.ga-result {
  padding: 21px 23px;
}

.ga-result + .ga-result {
  border-top: 1px solid #efefef;
}

.ga-sponsored {
  margin-bottom: 6px;

  color: #202124;

  font-size: 11px;
  line-height: 15px;
  font-weight: 700;
}

.ga-url {
  margin-bottom: 3px;

  color: #3c4043;

  font-size: 11px;
  line-height: 16px;
}

.ga-result h3 {
  margin: 0 0 7px;

  color: #1a0dab;

  font-size: 18px;
  line-height: 25px;
  font-weight: 500;
}

.ga-result p {
  max-width: 100%;

  margin: 0;

  color: #4d5156;

  font-size: 13px;
  line-height: 21px;
}

.ga-links {
  margin-top: 12px;

  display: flex;
  flex-wrap: wrap;

  gap: 7px 16px;
}

.ga-links span {
  color: #1a0dab;

  font-size: 12px;
}

.ga-result.organic {
  opacity: .68;
}

.ga-strategy-card {
  padding: 24px;

  color: #fff;

  background:
    radial-gradient(
      circle at 90% 10%,
      rgba(202, 35, 35, .18),
      transparent 28%
    ),
    linear-gradient(
      145deg,
      #111114,
      #242127
    );

  border-radius: 12px;
}

.ga-strategy-card .ga-card-label {
  color: rgba(255, 255, 255, .55);
}

.ga-strategy-card h3 {
  margin: 7px 0 23px;

  color: #fff;

  font-size: 24px;
  line-height: 31px;
  font-weight: 600;

  letter-spacing: -.5px;
}

.ga-keyword-group + .ga-keyword-group {
  margin-top: 22px;
}

.ga-keyword-title {
  margin-bottom: 9px;

  color: rgba(255, 255, 255, .58);

  font-size: 11px;
  line-height: 16px;
}

.ga-keywords {
  display: flex;
  flex-wrap: wrap;

  gap: 7px;
}

.ga-keywords span {
  padding: 6px 9px;

  color: #fff;

  background: rgba(255, 255, 255, .06);

  border: 1px solid rgba(255, 255, 255, .15);
  border-radius: 999px;

  font-size: 10px;
  line-height: 15px;
}

.ga-callout {
  margin-top: 25px;
  padding-top: 18px;

  color: rgba(255, 255, 255, .72);

  border-top: 1px solid rgba(255, 255, 255, .15);

  font-size: 12px;
  line-height: 20px;
}

.ga-callout strong {
  color: #fff;
}

/* =========================================================
   FOOTER
   ========================================================= */

.footer {
  margin-top: 0;

  padding: 24px 0 42px;

  color: #999;

  background: #fff;

  border-top: 1px solid var(--line);

  font-size: 11px;
  line-height: 18px;
}

/* =========================================================
   RESPONSIVE
   ========================================================= */

@media (max-width: 1180px) {
  .page-grid {
    grid-template-columns:
      190px
      minmax(0, 780px)
      240px;

    gap: 28px;
  }
}

@media (max-width: 1000px) {
  .page-grid {
    width: min(920px, calc(100% - 40px));

    grid-template-columns:
      180px
      minmax(0, 1fr);

    gap: 30px;
  }

  .right-rail {
    display: none;
  }

  .content {
    max-width: none;
  }
}

@media (max-width: 820px) {
  .site-header {
    width: min(620px, calc(100% - 32px));

    margin-top: 16px;

    top: 8px;
  }

  .header-inner {
    padding: 0 20px;
  }

  .brand {
    width: 136px;
    height: 30px;
    flex-basis: 136px;
  }

  .site-nav {
    gap: 20px;
  }

  .page-grid {
    display: block;

    width: min(720px, calc(100% - 32px));

    margin-top: 42px;
  }

  .left-rail {
    display: none;
  }

  .hero h1 {
    font-size: clamp(38px, 8vw, 52px);
    line-height: 1.08;
  }

  .ga-grid {
    grid-template-columns: 1fr;
  }

  .ga-header {
    display: block;
  }

  .ga-badge {
    display: inline-flex;

    margin-top: 15px;
  }
}

@media (max-width: 620px) {
  body {
    font-size: 15px;
    line-height: 26px;
  }

  .site-header {
    width: calc(100% - 24px);

    height: 58px;
    min-height: 58px;

    margin-top: 12px;

    top: 6px;

    border-radius: 16px;
  }

  .header-inner {
    height: 58px;
    min-height: 58px;

    padding: 0 17px;
  }

  .brand {
    width: 128px;
    height: 28px;
    flex-basis: 128px;
  }

  .site-nav {
    display: none;
  }

  .page-grid {
    width: calc(100% - 28px);

    margin-top: 34px;

    padding-bottom: 48px;
  }

  .hero h1 {
    margin-bottom: 16px;

    font-size: clamp(36px, 12vw, 46px);

    letter-spacing: -1.6px;
  }

  .dek {
    font-size: 16px;
    line-height: 26px;
  }

  .prose h2,
  .section h2,
  .ga-header h2 {
    margin-top: 38px;

    font-size: 25px;
    line-height: 34px;
  }

  .cards,
  .stats {
    grid-template-columns: 1fr;
  }

  .ga-section {
    padding-top: 40px;
  }

  .ga-result {
    padding: 18px;
  }

  .ga-search-top {
    padding: 15px;
  }

  .ga-strategy-card {
    padding: 21px;
  }

  .footer .shell {
    width: calc(100% - 28px);
  }
}